![]() ![]() Timing adjustment for Cold mail and LinkedinĪ successful cold outreach campaign depends on reaching your prospects at the right time.Īnd this is the undeniable advantage of InMail. Starting with the subject, things can go wrong quickly. One of the biggest mistakes people make when it comes to cold emailing is talking only about themselves. This is exactly why it's so easy to say the wrong thing in cold emails. It's much easier to have a real conversation in an email thread where you can share more information, samples, testimonials, screenshots, etc. When you send a LinkedIn message, you can cram enough information into that little box that the person reading it just sees and wants to stop. ![]() You have a lot of physical space to say what you want to say. This allows us to look for patterns among buyers. It is also important to confirm that WHO purchased from you in the last 6 months. Yes, there are some quirks with Sales Navigator and its filtering system, but if you know how to use it properly, you can create a large list of prospects who want what you're selling. Create a data-driven list of prospects One of the great things about using Linkedin for lead generation is that you can actually build a highly targeted list of prospects.
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